Remember the jumper at the back of your wardrobe? Get it out, it’s about to come back into fashion.
Gap is about to make its big comeback with its 10-year deal with Kayne. Over the last 15 years gap has struggled to differentiate it from its competitors.
The Yeezy collection with Gap will differ to other Yezzy collections because it will be ‘available to millions of customers’. It remains to be seen wether or not this will help the Yeezy brand sales as the usual slow drip releases has allowed for huge demand to build up.
We know the collection won’t include sneakers, this is a category he won’t touch at Gap due to his Adidas Yezzy contract. What do we know? Think comfortable and boxy basics like hoodies in dusty neutral colours.
Gap anticipates this collection to be worth nearly one billion dollars.
*SHEEEEEEEEEEZ in broke*
Releasing ‘first half’ of the year, This will mean its just in time for the pubs to open so don’t forget your gap jumper when heading to your local.
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